Description of Adobe Experience Platform Identity Service: Adobe Experience Platform Identity Service creates identity graphs that hold customer profiles and the known identifiers that belong to individual consumers.
Adobe Experience Platform Identity Service is used by 95.4% of websites in the SaaS category.
Personal Finance is the most popular main category among the websites using Adobe Experience Platform Identity Service.
Law is the most popular subcategory among the websites that are using Adobe Experience Platform Identity Service.
The technologies that are most often used together with Adobe Experience Platform Identity Service are Adobe Analytics, jQuery, Adobe Experience Platform Launch, Google Tag Manager, Google Analytics, Facebook, Bootstrap, Lodash, Underscore.js, Adobe Target.
Our AI based recommender engine (trained on 100 million data points) suggests that websites using Adobe Experience Platform Identity Service may also be interested in using these other technologies: Adobe Analytics, Adobe Experience Platform Launch, Adobe Target, Ensighten, Adobe Experience Manager, TrustArc, DoubleClick Floodlight, Adobe Audience Manager, Backbone.js, Java.
Technology | % of use together with Adobe Experience Platform Identity Service | Website |
---|---|---|
Adobe Analytics | 92.19 | https://www.adobe.com/analytics/adobe-analytics.html |
jQuery | 82.07 | https://jquery.com |
Adobe Experience Platform Launch | 69.2 | https://docs.adobelaunch.com/getting-started |
Google Tag Manager | 68.14 | http://www.google.com/tagmanager |
Google Analytics | 45.56 | http://google.com/analytics |
44.91 | http://facebook.com | |
Bootstrap | 41.51 | https://getbootstrap.com |
Lodash | 34.03 | http://www.lodash.com |
Underscore.js | 33.55 | http://underscorejs.org |
Adobe Target | 25.86 | https://www.adobe.com/marketing/target.html |
Technology | AI Recommendation Score | Website |
---|---|---|
Adobe Analytics | 0.69 | https://www.adobe.com/analytics/adobe-analytics.html |
Adobe Experience Platform Launch | 0.69 | https://docs.adobelaunch.com/getting-started |
Adobe Target | 0.52 | https://www.adobe.com/marketing/target.html |
Ensighten | 0.35 | https://success.ensighten.com/hc/en-us |
Adobe Experience Manager | 0.31 | https://www.adobe.com/marketing/experience-manager.html |
TrustArc | 0.25 | http://trustarc.com |
DoubleClick Floodlight | 0.22 | http://support.google.com/ds/answer/6029713?hl=en |
Adobe Audience Manager | 0.22 | https://business.adobe.com/products/audience-manager/adobe-audience-manager.html |
Backbone.js | 0.21 | http://backbonejs.org |
Java | 0.17 | http://java.com |
Introduction to Adobe Experience Platform Identity Service
Adobe Experience Platform Identity Service is a technology that enables businesses to create a unified view of their customers by collecting and linking customer data from various sources. This service provides a comprehensive profile of customers, including their demographic data, preferences, behaviors, and interactions across different devices and channels. With this technology, businesses can deliver personalized and relevant experiences to customers across various touchpoints, such as websites, mobile apps, email, and social media. The Identity Service also provides advanced features such as consent management, data privacy compliance, and real-time data synchronization.
Practical Applications
of Adobe Experience Platform Identity Service
- Personalization: Adobe Experience Platform Identity Service can help businesses deliver personalized experiences to their customers by unifying customer data across various touchpoints and channels.
- Cross-device targeting: With the Identity Service, businesses can track and identify users across different devices, enabling them to deliver consistent and targeted experiences.
- Audience segmentation: The Identity Service can be used to segment customers based on their behavior, preferences and other attributes, allowing businesses to target specific groups with personalized messaging.
- Analytics and reporting: By providing a single, unified view of customer data, the Identity Service can help businesses gain insights into customer behavior across different channels and touchpoints, allowing them to improve their marketing and customer engagement strategies.
- Compliance and security: The Identity Service helps businesses maintain compliance with data protection regulations and ensure the security of customer data by providing auditing and permission controls.
Benefits and Advantages of Adobe Experience Platform Identity Service
Benefits and Advantages of Adobe Experience Platform Identity Service:
1. Improved customer data management: Adobe Experience Platform Identity Service allows businesses to collect, organize, and unify customer data from various sources, including online and offline interactions. This helps businesses gain a complete view of their customers and provide personalized experiences.
2. Streamlined customer journey: With Adobe Experience Platform Identity Service, businesses can create a seamless and personalized customer journey across multiple channels and devices. This helps improve customer engagement and satisfaction.
3. Enhanced marketing effectiveness: By using the unified customer data and insights provided by Adobe Experience Platform Identity Service, businesses can create more effective marketing campaigns and target the right audience with the right message at the right time.
4. Increased operational efficiency: Adobe Experience Platform Identity Service automates the process of collecting, organizing, and unifying customer data, which helps businesses save time and resources.
5. Robust security and compliance: Adobe Experience Platform Identity Service is built with strong security measures and compliance standards, ensuring that customer data is protected and businesses meet regulatory requirements.
Website | IAB category 1 | IAB category 2 | OpenRank |
---|---|---|---|
microsoft.com | Technology & Computing | Computing | 7.82 |
ibm.com | Business and Finance | Industries | 7.5 |
cdc.gov | Medical Health | Diseases and Conditions | 7.02 |
playstation.com | Video Gaming | Console Games | 6.63 |
nbcnews.com | News and Politics | International News | 6.54 |
samsung.com | Technology & Computing | Consumer Electronics | 6.52 |
nationalgeographic.com | Science | Geography | 6.48 |
foxnews.com | News and Politics | International News | 6.36 |
webmd.com | Medical Health | Diseases and Conditions | 6.28 |
ups.com | Business and Finance | Business | 6.19 |
Website | IAB category 1 | IAB category 2 | OpenRank |
---|---|---|---|
rpmvalley.com | Business and Finance | Industries | 0 |
wistriallaw.com | News and Politics | Law | 0 |
graychevroletcadillac.com | Automotive | Auto Body Styles | 0 |
jasonwiegman.com | Personal Finance | Insurance | 0 |
kihatirrell.com | Personal Finance | Insurance | 0 |
The average age of websites using Adobe Experience Platform Identity Service is 14.8 years.
The average page rank (measure of backlink strength) of websites using Adobe Experience Platform Identity Service is 2.56.
Technology | % of use together with Adobe Experience Platform Identity Service | Website |
---|---|---|
Liveinternet | 0.013 | http://liveinternet.ru/rating/ |
TownNews | 0.013 | https://townnews.com/ |
Moment Timezone | 0.013 | http://momentjs.com/timezone/ |
mod_dav | 0.013 | http://webdav.org/mod_dav |
Resy | 0.013 | https://resy.com |